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In doing so, we inadvertantly reinvented the running shoe.”\u003c\/p\u003e\n\u003cp\u003eTheir first prototypes were made with one goal, to fly down the French Alps where they ran. The idea was relatively simple, but revolutionary (coming at the peak of the minimalist running shoe trend): Combine premium cushioning with a low heel-toe drop, a wider footbed, and a rocker in the midsole. The results were enough cushion to soften rough terrain and maximum energy return to boost momentum. It was a maximalist shoe that doubled down on comfort.\u003c\/p\u003e\n\u003cp\u003eRidiculed by running shoe establishments in their race to eliminate as many elements of a running shoe as possible, HOKA was nevertheless embraced by runners - particularly the most hardcore among them, trail ultramarathoners. The running world had no choice but to start paying attention.\u003c\/p\u003e\n\u003cp\u003eMore than just a running shoe, HOKA is what good design feels like and has spread into every walk of life that values healthy living and recreation. Collaborations with Engineered Garments and Outdoor Voices prove that a shoe built to withstand the toughest endurance events in the world, is very comfortable in other settings too. Thankfully, living an active and healthy life and representing that in your style can also look good.\u003c\/p\u003e","products":[{"product_id":"bondi-7-beams-chestnut-black-bean","title":"Bondi 7 Beams - Chestnut\/Black Bean","description":"\u003cp\u003eChanneling the visual harmony of Japanese Zen gardens, the BONDI 7 BEAMS reinterprets the iconic ultra-cushioned silhouette from a distinctively BEAMS perspective. 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